KTM & BAJAJ JOIN FORCES IN INDONESIA, berita ini sejak 1 April 2016


Booth KTM dengan slogan Ready To Race ini selalu ramai di ajang pameran otomotif World Class Auto Show Gaikindo Indonesia International Auto Show (GIIAS) 2016 karena ada penawaran dengan harga menarik (Baca: Harga motor KTM lebih murah karena Bajaj Auto Limited). Namun di satu sisi ada pihak yang membantah dan mengatakan sebagai berita tidak benar (Baca: KTM Bantah Program Diskon Besar).

Menurut MotoBikerz.com sebagai media online perlu memberikan pencerahan soal bantahan ini melalui rilis KTM Group dengan kutipan berikut ini (mohon dibaca dan disimak dengan seksama):


Motorcycles are traditionally one of the most popular modes of transport in this country of some 260 million people.

An agreement has been reached between the two successful manufacturers that will see Bajaj extend its distribution network to embrace Indonesia. The arrangement involves KTM branded DUKE and RC motorcycles up to a displacement of 400 cc, which are developed and assembled by the successful Austrian-Indian joint venture.  The motorcycles will be distributed through a chain of KTM Dealerships, to be managed by Bajaj, with the aim of expanding the business in this relevant, growing and price sensitive market in South East Asia.

“The decision to emphasize our sales activities in the South-East Asian distribution network is the logical next step in our long term oriented strategy. It supports our presence in the price sensitive Indonesian market by using synergies from our strong alliance with Bajaj”, explains Hubert Trunkenpolz, CSO, KTM AG.

Rakesh Sharma, President International Business of Baja Auto, adds to the announcement: “Bajaj has successfully established the KTM brand in India with an exclusive channel of 250 KTM stores. For Bajaj Auto this agreement to distribute sub 400 cc KTM bikes in Indonesia is a major step forward. We will endeavor to strongly establish this Premium European Brand in Indonesia.”

The existing business partnership with the current importer P.T. Jaya Selaras Sejahtera will remain, but will now fully focus model range above 400cc.

KTM and Bajaj together represent driving forces in the development, production and distribution of sport motorcycles. Strategies for the successful partnership of these forward moving companies were established almost 10 years ago. The move elevated the KTM 125 DUKE into the position of first top selling product in 2011 in Europe and brought up a line-up of class leading eight Duke & RC models overall. Meanwhile, the co-working has resulted in the creation of more than 125,000 new customers for the globally expanding KTM GROUP.

MotoBikerz.com berharap para pembaca bisa mengerti arti dan maksudnya rilis KTM Group tersebut. Jadi permasalahannya sangat jelas, melalui pengumuman KTM diatas dikatakan bahwa partnership KTM dengan importir PT Jaya Selaras Sejahtera (JSS) sebagai pihak yang “membantah” sebenarnya bisnis masih tetap berjalan dengan pihak KTM, tetapi hanya fokus untuk model range diatas 400cc.

Sedangkan untuk motor dibawah 400cc, antara lain KTM Duke 200, KTM Duke 250m KTM RC 200, KTM RC 250 dan KTM RC 390 sebagaimana yang ditawarkan diajang GIIAS 2016 bisnisnya dipegang KTM-Bajaj Auto Limited (Bajaj) melalui perusahaan yang ditunjuk, yaitu PT Penta Jaya Laju Motor. Artinya, kegiatan operasional PT PJLM sebagai distributor motor KTM di Indonesia khusus untuk mesin 400cc kebawah dipimpin Kristianto Goenadi selaku President Director.

Bicara soal harga mengapa PT PJLM bisa merilis harga motor KTM lebih murah dari harga sebelumnya?

Hal ini disebakan PT PJLM meng-import motor KTM dari pabrik Bajaj Auto Limited India (bukan Austria) dan itupun dalam bentuk CKD (terurai). Setelah CKD sampai ke Indonesia, kemudian motornya dirakit maka hitungan harga sepeda motor bisa menjadi lebih rendah dari harga CBU. Harga murah tersebut adalah bukanlah program diskon besar-besaran, tetapi sesuai hitungan harga CKD yang didukung fasilitas pajak ringan (contohnya AFTA).

Kita sudah tau kan bahwa Bajaj pernah sukses menjual motornya di Indonesia (periode 2008 – 2013) dimana mereka sudah memiliki banyak pengalaman serta mengetahui seluk-beluk pasar sepeda Indonesia, dan kini kembali lagi ke Tanah Air membawa merek KTM. Jadi jangan heran masbro.. Bajaj kini hadir dengan harga motor KTM yang lebih terjangkau.

Semoga sih.. KTM-nya Bajaj ini bisa terus bertahan untuk selamanya di Indonesia, dan jangan ngilang begitu aja ya?! Berikut ini tabel harga resmi dari sepeda motor KTM yang dirilis PT PJLM atas nama perusahaan joint-venture KTM-Bajaj:


18 thoughts on “KTM & BAJAJ JOIN FORCES IN INDONESIA, berita ini sejak 1 April 2016

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